A better domain name will lower your lifetime marketing costs.
- Frank Schilling
Most businesses need an online presence nowadays. When you are starting, one of the most important tasks to tackle is choosing your domain name. It plays a big part in your brand perception and your customer's online journey. It also adds to the overall success of your business. Here are 7 tips for choosing your domain name to help you on this fun but an excruciating task.
1. Make it Memorable
A memorable domain name is crucial for your business's success. It should be something that people can easily remember and type into their browsers without having to search for it. A memorable name can also help you to stand out from your competitors. It would also help greatly if you have crafted a memorable brand name to begin with.
2. Make it Unique
A unique domain name is also important. You don't want to choose a name that is too similar to your competitors, as this can cause confusion and make it difficult for potential customers to find your business online. Consider using a thesaurus or brainstorming session to come up with a unique name that accurately represents your business.
3. Make it Short
Although it sounds unique - no one wants to type supercalifragilisticexpialidocious.com or even attempt to remember that. A shorter domain name is generally better, as it is easier to remember and type. Aim for a name that is no more than 15 characters long.
4. Highlight What You Do
Including keywords in your domain name that reflect what your business does can help to attract the right audience. For example, if you run a bakery, using words like "bake" or "pastry" in your domain name can help customers find you when searching for those terms.
5. What to Avoid
Avoid using numbers, hyphens, or misspellings in your domain name. These can make it difficult for people to remember and type your domain correctly, leading to lost traffic and potential customers. If a domain name I typed led me to an error page - my only reaction is to close that window and search instead for an alternative replacement.
6. Choose the Correct TLD
To make it less technical - TLD stands for Top Level Domain, and it refers to the extension that comes after your domain name, such as .com, .org, or .net. Choosing the right TLD can help your business appear more credible and authoritative. For example, if you're a non-profit organization, using the .org TLD can help to emphasize your mission.
7. Use a Domain Name Generator
If you're struggling to come up with a domain name, consider using a domain generator tool. These tools can help you to generate unique and memorable domain names based on your business name or keywords related to your industry. Some popular domain generator tools include NameMesh, LeanDomainSearch, and DomainWheel.
By following these tips, you can choose a domain name that accurately reflects your business and helps to attract the right audience.