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A Collection of Quotes: Naming and Names

Updated: Oct 14, 2022

"Throughout the ancient world, naming was a sacred act."

– Anne Hamilton

Words have power. It creates ripples that the mystery of language brings. Today, we share with you a collection of quotes on naming and names.

It all starts with a name. A person, a company, a brand, or even a cat must have a name. In the simplest terms – names give us an identity. It supports the vision of how we want to be perceived. It gives us stories to tell to connect. A deeper insight on how a brand wishes to position itself. A unique identifier that allows us to be recognized from the rest. It should be a summary of who we are and what we aim to be.

Let’s take MGM’s infamous, license-to-kill, character. Bond, James Bond probably won’t reach the same level of success if he is called Horace or Dundy. This group of letters has formed not only a name but a brand that encompasses decades. A brand that automatically translates into a certain enigmatic persona that viewers expect to watch. The brand is connected with luxury, danger and excitement.

Naming is crucial. We here at Izles truly understand the importance and gravity of choosing your brand’s name.

"Your name is the longest living artifact of your company. It will outlive your strategies, products, and services. You don't want a trendy name. You want a timeless name."

Jeremy Miller

"Sometimes all the “marketing” insight in the world can’t move a client, but the creation of a truly great brand name can become a billion-dollar idea."

George Lois

"When people use your brand name as a verb, that is remarkable."

Meg Whitman

"Your brand name is only as good as your reputation."

Richard Brandson

"The power of the brand is not in the name but what has been invested in the name over the years."

Bernard Kelvin Clive

"Choosing a name is a self-fulfilling prophecy"

Pipilotti Rist

"A name represents identity, a deep feeling and holds tremendous significance to its owner."

Rachel Ingber

"I’m gonna tell a real story. I’m gonna start with my name."

Kendrick Lamar

"Words have meaning and names have power."


"You ask, what’s in a name? I answer, just about everything you do."

Morris Mandel

"The beginning of wisdom is to call things by their right names"


"Names have power like magic spells."

Cinderella 2015

"It’s all in the name"

Wendy Carroll

"I am as unique as my name"

Gazala Zafri

"In naming that which is right before me, that which I'd otherwise miss, the invisible becomes visible."

Ann Voskamp

"Stories are able to help us to become more whole, to become Named. And Naming is one of the impulses behind all art"

Madeleine L'Engle

“…for to name a thing is to give it order and purpose...”

N.K. Jemisin

“I control the world so long as I can name it.”

Penelope Lively

“It matters what you call a thing.”

Solmaz Sharif

“That's just the first part. What others call you, you become. It's a terrible magic that everyone can do — so do it. Call yourself what you wish to become.

Catherynne M. Valente

"Why does naming a thing give it so much power?"

Ellen Sussman

Oh, the power that lurks in the naming of names.

Robin Hobb

The naming of cats is a difficult matter.

TS Elliott

Need help in naming your business? We can guide you through the process of choosing the right one for you and your brand. Whether for your spa, a restaurant or your newly founded company - we understand the intricacies around naming.

Get in touch with us here.

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